Luck to me is something that sometimes just randomly happens, but can also be enforced. It is a way of acting, making the right choices, sometimes the wrong. It is an attitude.

It happens that Martini is looking for someone with that attitude, in collaboration with king of shoes Christian Louboutin, they are looking for a someone that wants to earn 150.000 euro’s, 12 pairs of Christian Louboutin shoes, 12 designer outfits and a leading role in the new Martini commercial in 2013. Who would not want that?

The Martini Royale Casting officially kicked of in London on May 23rd and will end on July 9th. It is open to all women older than 25. All you have to do is upload a short clip to the Facebook page of the Italian liquor brand and tell the world your charisma just screams ‘Luck is an Attitude‘.

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The team over at Chloé asked me to capture my own interpretation of their light and breezy -not to mention delicious- scent L’eau de Chloé and the minute I saw the giant fatice, I knew this was going to be fun. I mean it is not everyday I get to run around with a huge (and when I say huge, I really mean gigantinourmous) perfume bottle in a quiet scenery like this. Since Amsterdam can get pretty busy and hectic sometimes, one of my favorite things to do is just drive to the middle of nowhere and enjoy the silence. Especially now, when the sun starts to come out more often.

Chloé also asked me to share this really amazing competition with you. All you have to do to win the perfume -and other goodies- is download their app and share your own conception of the fragrance by taking a picture with the app, then edit them with effects to make it match the colors in the campaign and submit them to the lookbook. I have tried with a couple of pictures Lisa and I took a few weeks back and it is so fun and easy you just have to try!

Check out the Chloé blog for more information and to see the other entries. As you can see there is not much of a competition yet, so what are you waiting for?

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One of my main criteria when choosing a perfume is that – apart from the fact that ofcourse it has to smell good – is that it has to be fresh, with a little bit of an edge so it fits my style. Guerlain‘s Shalimar Initial is a fresher and more youthful edition of the original Shalimar, with hints of toasted vanilla sugar, centifolia rose, tonka beans and velvety iris. Yummm!

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Balenciaga asked me to team up with them for the launch of their new fragrance called L’Essence, so I thought it would be a good idea to conquer the cold (and rain) in a floaty dress and high heels to capture what I thought would fit the L’Essence scent.

Until December 21st, Balenciaga invites you to do the same and capture the L’Essence feeling. What are you waiting for? Be inspired, grab your camera and take a good shot, apply a cool filter and submit to the Balenciaga website HERE.

I’ll be judging the photos and I can’t tell you yet what the winner will receive, but I CAN tell you that it’s going to be something goooood!

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